MARTA Pursues New Revenues with Website Advertising Pilot Program
ATLANTA — MARTA’s website has made its debut in the advertising world. The Authority has launched a 12-month advertising pilot program on www.itsmarta.com to explore a new source of revenue for the transit system. The pilot is estimated to generate around $1,000 to $5,000 per month for MARTA at no cost to the Authority. “The website advertising pilot project provides a great opportunity for us to tap into a new revenue stream,” said MARTA General Manager/CEO Keith T. Parker. “This program is just one of the many ways we are working to develop a more sustainable business model for MARTA