WASHINGTON — Amtrak Guest Rewards and Audience Rewards, the Official Loyalty Program of Broadway, announced an exciting new marketing partnership designed to promote and make theatre more accessible to Amtrak Guest Rewards members.
Members of Amtrak’s program can transfer their points into Audience Rewards ShowPoints and Audience Rewards members can convert their ShowPoints to Amtrak Guest Rewards points.
“Amtrak is a critical marketing partner for Broadway given the access and reach it provides to potential theatre goers from major markets such at Boston, Providence, New Haven, Philadelphia, and the Washington D.C. area. We believe this partnership will create exciting marketing opportunities for producers to reach new customers and for loyal Amtrak users to experience the magic of Broadway through special offers, ticket awards using their Amtrak points, and truly unique theatre experiences,” said Josh Lesnick, CEO and President of Audience Rewards.
Membership in both programs is required for members to exchange their points.
Points can be exchanged between programs on a one-to-one ratio.
Audience Rewards’ free ticket awards start at 2,800 points. Amtrak free ticket awards start at 1,000 points.
Amtrak Guest Rewards members will be offered opportunities to experience unique access to “behind the scenes” Broadway events, previews, and special Amtrak-only award redemption options.
Audience Rewards members will receive special offers from Amtrak that deliver value and savings for people who want to visit New York City and see a show.
“Amtrak Guest Rewards has been looking for a way to work more closely with Broadway. Through our partnership with Audience Rewards, we believe we now have a way to deliver a unique level of access to Broadway theatre and the arts for our customers,” said Michael Blakey, Sr. Director of Loyalty Marketing at Amtrak. “Over time we will expand the program to theatre in other markets we serve, and our shared customers will benefit from the valuable offers and rewards from both programs.”
In 2008, the Broadway League named Audience Rewards its Official Loyalty Program.
“We know theatre-goers are an enormously loyal group of customers who make a tremendous impact on local economies both at home and when they travel. The Audience Rewards program gives Broadway and national tour presenters a powerful new platform to work more closely with corporate partners such as Amtrak. The ability to drive audience development and recognize loyal theatre fans has been a priority of The Broadway League, producers, and theatre owners for a long time,” said Charlotte St. Martin, Executive Director of The Broadway League.