‘One Line, Infinite Possibilities’ Characterizes Norfolk Southern Approach to Freight Rail Transportation

NORFOLK, Va. — One railroad line supports the American economy and brings a world of opportunity and benefits to its customers and communities.

With that in mind, Norfolk Southern Corporation (NYSE: NSC) begins its “One Line, Infinite Possibilities” advertising campaign that builds on the company’s “Thoroughbred of Transportation” communications program, now in its 28th year.

The campaign begins with a new television commercial, “Connects,” that runs now through the election season on various programs on the CNN and Fox News cable networks.  The 30-second spot was produced by Norfolk Southern’s creative partner, rp3 Agency, of Bethesda, Md.

CEO Wick Moorman said the “One Line, Infinite Possibilities” tagline reflects the fact that, “NS is the backbone of an integrated logistics system that makes modern life possible.  We have extraordinary abilities to offer in terms of service, safety, economy, sustainability, and the ways in which we connect the businesses and people who depend on us.”

The “Connects” spot makes a graphic play off the “speedlines” in NS’ widely-known corporate logo.  It will be joined by print, Internet, out-of-home, and social media advertisements, and a second commercial, called “Engine,” beginning early in 2011.