ATLANTA — The Metropolitan Atlanta Rapid Transit Authority will officially launch MARTA Reach, an on-demand transit service designed to provide flexible, point-to-point shared rides in 12 zones in metro Atlanta, on Saturday, March 7.
A part of the Authority’s NextGen Bus Network, MARTA Reach will bring transit service to the rider’s location and offer a seamless link to the broader rail and bus system.
Residents can request a ride through the MARTA Reach app or reservation line, which provides a pickup window of 30 minutes or less. The service operates 18 hours a day, seven days a week, ensuring that whether a rider is commuting to work or traveling within their own neighborhood, MARTA is ready when they are.
“MARTA Reach represents a fundamental shift in how we serve our communities,” MARTA Interim General Manager and CEO Jonathan Hunt said in a release. “By integrating on-demand technology into our NextGen Bus Network, we are providing a ‘first-mile, last-mile’ solution that makes transit more accessible, efficient, and more personal for our customers.”
MARTA Reach is launching in 12 distinct zones: West Atlanta, Kirkwood/Candler Park, County Line, Lakewood, Oakley Industrial, Fulton Industrial, East Point, Hillandale, Candler-McAfee/Belvedere Park, Cedar Grove, Gresham Park, and North Fulton. Within these areas, riders can travel curb-to-curb or connect directly to MARTA’s fixed-route bus and rail systems.
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