
Amtrak
Amtrak Unveils ‘My Track To Success’ Testimonial Campaign Targeting Multicultural Consumers in the Northeast Corridor
WASHINGTON — Amtrak and its multicultural agency IMAGES USA unveiled a new Acela Express advertising campaign targeted to African American and Hispanic consumers entitled, “My Track to Success.” The print and online campaign features African American and Hispanic business leaders, community leaders, and entrepreneurs including sports commentator James Brown; former Washington, D.C., Mayor Sharon Pratt; celebrity photographer Johnny Nunez; and Ballet Hispanico director Tina Ramirez. The testimonial-style campaign features images of African American and Hispanic business travelers who are also loyal Acela Express passengers. Via personal testimonials, they share their thoughts about the experience and benefits of traveling on Acela.