MARTA Approves New Agreement for Ad Space
ATLANTA — MARTA’s Board of Directors has selected CBS Outdoor Group Inc. to manage the sale and use of advertising space on buses, rail cars, stations, bus shelters and benches. The deal totaling a guaranteed minimum of $60.3 million includes a 15-year contract for bus shelters and benches and a five-year contract for transit advertisements, including rail cars, buses and stations. As part of these contracts, CBS will replace aging bus shelters, implement rigorous cleaning and maintenance programs for advertising venues, and offer new ways for customers to provide feedback, officials said. “At the core of this agreement is an opportunity