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MARTA Approves New Agreement for Ad Space

ATLANTA — MARTA’s Board of Directors has selected CBS Outdoor Group Inc. to manage the sale and use of advertising space on buses, rail cars, stations, bus shelters and benches. The deal totaling a guaranteed minimum of $60.3 million includes a 15-year contract for bus shelters and benches and a five-year contract for transit advertisements, including rail cars, buses and stations. As part of these contracts, CBS will replace aging bus shelters, implement rigorous cleaning and maintenance programs for advertising venues, and offer new ways for customers to provide feedback, officials said. “At the core of this agreement is an opportunity

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MARTA: Ridership Increases in FY07 Thanks to Improved Service and New Fare Equipment

ATLANTA — MARTA experienced a significant boost in ridership in FY07 providing service for 147.5 million passenger boardings – 6.6 percent more than the previous fiscal year, officials said. Rail ridership also increased 12.2 percent with 77.7 million passenger boardings.  Thanks to the additional ridership, passenger revenue was also up 3.5 percent contributing to a budget surplus for the second year in a row. “MARTA’s efforts to improve service and to take a more customer focused approach to the way we do business have successfully resulted in an increase in ridership,” said MARTA General Manager Richard McCrillis.  “We are extremely

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MARTA Welcomes New General Manager Dr. Beverly Scott to Lead the Agency

ATLANTA — MARTA’s new General Manager and Chief Executive Officer Beverly Scott joined the Authority this week after being selected last month by the MARTA Board of Directors. Scott has over 30 years of experience in the transit industry and has held leadership positions at some of the nation’s largest transit agencies. “Dr. Scott brings to the table a wealth of transit experience at an important point in MARTA’s history and a critical time for transportation planning in the region,” said Interim Board Chairman Reverend Walter L. Kimbrough.  “With Dr. Scott’s leadership and vision, we will continue to improve our

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MARTA Claims Profit for Second Year in a Row

ATLANTA — MARTA said that the Authority has achieved an operating budget surplus for the second year in a row – recording $12.1 million in additional revenues for FY07. This marks only the second time in 20 years that MARTA has recorded an operating budget surplus for two consecutive fiscal years. MARTA also ended FY07 with $117.4 million in capital reserves. The capital program funds additions and improvements to infrastructure and supports the Authority’s bonding capacity. “Thanks to a strict fiscal management plan, strategic cost containment measures and improved financial performance in recent years, MARTA has achieved this significant accomplishment,”

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MARTA Sees Ridership Increase

ATLANTA – From July to December 2006, MARTA’s passenger counts grew by 7.2 percent and passenger revenue increased by 3.8 percent over the same period last year.   Nationwide, public transit ridership grew by 2.9 percent from 2005 to 2006. “MARTA is working hard to improve service and attract more riders to the system and we are pleased to see the positive results of our efforts,” said General Manager Richard McCrillis. “We hope to sustain this trend through the multiple renewal and improvement efforts we have underway – including our rail car rehabilitation project, increased service levels, and heightened focus on

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MARTA to Review Station Gaps

ATLANTA — MARTA, metro Atlanta’s mass transit system, is reviewing the so-called station gaps, the distance between subway stops, according to a report in The Atlanta Journal-Constitution. Officials hope adding more stations to the 48-mile line will attract more riders. Extending the rail line would cost roughly $100 million per mile, while building the “infill stations” might be a cheaper approach. “MARTA’s approach has always been to extend the line, and once they’ve built that, development would come,” Lara Hodgson, a member of metro Atlanta’s regional Transit Planning Board, told the newspaper. “But what if you did the opposite?” she